Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Saturday, January 12, 2008

Places for your image

There are many ways to put your name and your logo. And here are some places you must consider...

Letter Head
Name Card
Plastic Bag
Sticker
Bill Board
Web Site

Put your Name, Logo, and your Motto in these places. Don’t forget to put your address, telephone number, fax number, and Email or web site.

Design it well, because this will be your representative Image to your customer.

Good luck…

How to tease your customer?

You must remember that there must be a NEED first.
You cannot sell a product or service that no body need.

There are 2 basic human needs… it is to have pleasure and avoid pain.
This is a big secret… if you understand and able to use this two factor in your marketing campaign, you can be millionaire.
So our product must be able to give pleasure and/or omit pain from our customer life…

And there are 6 modern human needs…have safety or have variety, be similar or unique, to contribute, or to grow.

To be able to tease our consumer, we must put solution for one of these needs in our product. Because our product fill their need, they will remember, than seek our product. And, hopefully, buy our product.

Have a GREAT BUSINESS DAY…

Tease me or I kill you…

While I am no marketing expert, I have my own opinion about advertising.

In this consumer world today, we face many chalenges in business, where goods are produce more than consumtion. This means more choise for the customer and more competition for the business. Effort must be made to ensure that customer choose our good. This will make money come to our pocket (this is very important). Without income and profit, our business die… It is that simple.

For many business, advertising is blood supply for the live of business. Advertising give us customers to support the business.

So advertising must be able to attract customers. And to attract people it must be something different from every day life, but not unnatural.

Recently there is an ad in my national tv. A bank give cars for you if you open an account. This a reguler strategy, but they make the ad similar like headline news. It said “ A car landed on roof top. What happen?” This is new in our advertising history. So many people look at it anxiously looking forward to know what really happening. Next week, the ad tell us that it caused by a typhoon of gift from that bank. And the lucky winner can have that car.
Now days… people may consider open an account in that bank. Not like just any ad from other bank, this one tease a person mind to remember their promotion (even the same and bigger promotion already used).

So the bottom line about advertising is you have to be able to tease your consumer to buy your goods or they will kill your product in their mind.

Sunday, August 12, 2007

Even “Adult” can do Advertising

Hahaha…
This is really nothing got to do with adult stuff.
But every man (or woman) can advertise with these very simple tips.
So easy, that some times, I have to pad my self for its simplicity.

Tips:
Put your Ad in media that most of your customers READ.
Then…
Make an attractive (bold and big) head line which contain benefit that fills your customer need.
To make it more powerful…
You can give something, like discount or gift, if they act (means buy) NOW.
And please…
Make them easy to reach you, like put your telephone number, web and email address.

Now you know what it takes to make great advertising.

These tips are not a rocket science, but they surely work…
Money back Guarantee!
(Wait, you give NO money for these tips, so this means No-Money Back Guarantee).

Just kidding… ^_^
Have a great Life.