Success in Service Business

In Service Industry, successful business has some common traits.
Those traits are “They Are Efficient, Fast, Affordable and Customer Oriented Services”.

To make this happen, you can do:


1. Systemize every thing in your business.
Make regulations for all things: acceptable and unacceptable behavior, all routine task, how to handle certain condition, meetings, monitoring, responsibility line, schedule, and customer input.
Use computer to make Database, Sales, Purchasing, and Stock Management.

2. Train your staff.
Tell them about your business. It’s Vision, Mission, and Culture. How to do their job and expected outcomes. Use personality profile to understand their self and other people. Train them how to handle customer and what to do when some customer complaint.

3. Develop good Communication and Team Work.
Develop your communication channel, either it through email or just yelling across the room. Make common goals, that will fire them up and make sure its get done. Build a social gathering among your team member.

4. Good Reward and Punishment scheme
Make sure they know their job’s KPI (Key Performance Index). Link their bonuses to those KPI’s. Include customer satisfaction into it and give them certain level of authority to solve customer problems. Reward them not only with monetary, but also a token of appreciation and words of praise.
Train your underperformer team member (who don’t accomplish their KPI’s well). If it doesn’t work, make sure they leave the “Bus”. They have a better place out there than here with you.

Good Luck Friends…
Hope good results in your business.
God Speed…

^_^

Places for your image

There are many ways to put your name and your logo. And here are some places you must consider...

Letter Head
Name Card
Plastic Bag
Sticker
Bill Board
Web Site

Put your Name, Logo, and your Motto in these places. Don’t forget to put your address, telephone number, fax number, and Email or web site.

Design it well, because this will be your representative Image to your customer.

Good luck…

The best marketing strategy

The best marketing strategy is the one that give YOU most profit with least cost.

Not a single strategy can claim that it is the only strategy you’ll ever need.
If some one told you that, you can be sure that he is only after your money.

There are many strategies and many management styles. Each strategy suit certain industry and in certain period. What best for certain business may be not good for your business. We have to look from many aspects if we going to use certain strategy, especially from customer point of view.

Example: In finance industry (for car or motor), a big discount for dealer will give you a business. But for well establish cosmetic business, a big discount will make your customer wandering if you already run out customer, and if it is because people don’t like your product anymore.

Know a lot of strategies give you tools to use at different situation, life many type of knife for a chef. But you also have to master certain strategy that work for your business.
A good example is like porcupine. It masters one good defence that makes a fierce fox avoid eating it. When ever danger come to it ways, it just roll it bodies and stand it thorns. And this strategy works every time for the porcupine.

So master your own strategy… uses it, and uses it again, to bring success into your business.

Have a good day!!!

Ps: if you want to know strategies you can use, you can see www.actioncoach.com

Marketing Research made simple

Every business needs to do marketing research.
A good research produces good-quality data.
Good-quality data means a better decision.
A better business decision will bring more CASH FLOW.

And…
You can do it with easy, simple (and cheaper) approach.

These are questions you must answer

Who is your customer?
What age, where they live, their marital status, what their occupation, level of income, how they make purchasing decision, what valuable to them, belief or life principle that connect to your business, do they have social group that have great influence in their life, are there any trendsetter or group leader (that can be used as a tipping point).

What do they need?
Why they need it, how they like to get it and when.

Who are your competitors?
What they good and bad at?

What is your Ultimate Advantage?
What makes you different from your competitors. And not just different, but really have a plus Value in fulfilling your customer need. This can be your niche to profit from the market.

What is your Industry trend?
What things (or policies) that can harm or benefit your business?


Ask this Question frequently. And you will feel the “pulse” in your business.

Like the old saying, “If you know you’re self and your enemy, go into 100 battles, and you will win 100 battles.” (Sun Tzu)


Hopefully this posting can help your business grow and make more money.
God bless you all… ^_^